Love Live!｜Anime

2023.01.15

Love Live! is a media mix project that began in 2010. It started as a user-participation type “school idol project” by “Dengeki G’s magazine” (KADOKAWA), Lantis, and Sunrise. At the beginning of the project, it was not an anime or game, but mainly a short story in the magazine “Dengeki G’s magazine”. In parallel, in August of the same year, an idol unit featuring the characters (voice actors) jumped into the three-dimensional world and began releasing CDs.

From the beginning, the magazine was used as a “place of communication” with fans. Group names and units were solicited from the public, and “general elections” were held to select members for songs. The fans participated in the “Love Live!” series from the standpoint of producers, and the works and fans became one, and the series grew as an important piece of content.
The “Muse” idol unit of the characters in the series has also been active in real life as a “voice-acting idol unit,” and this has been a major factor in the “Love Live! The “Muse” idol unit, “μ’s,” was also active in real life as a “voice-over idol unit,” and this has helped to increase the number of fans.

The series has been developed in a variety of media, including live events and concerts, and depicts high school girls forming an idol group and pursuing their dreams, friendships, and growth.
The main character, Kosaka Honoka’s high school is in danger of closing. In order to keep the school alive, they form an idol group and begin their activities as school idols. The girls work together with their friends to spread the school’s appeal through live performances and struggle to prevent its closure.

Highlights include: the unique characters of the members including Honoka, each with different goals and dreams as they grow through hard work and friendship, numerous catchy and energetic songs, and the live performances performed in the anime and at live events that attract enthusiastic The power and excitement of their performances is one of the highlights of the show, attracting fans.

While the members have individual dreams and goals, they are united as a team. The bond between the girls and the way they help each other is an element that inspires and encourages viewers, and the way each of them balances their idol activities while living their lives as ordinary students makes their daily lives and growth seem real, and the desire to support and watch them grow is the reason why they have gained popularity around the world.